How To Use Web Streaming For Marketing Purposes

There are lots of ways to promote your website. Reasons to do so are varied. You may want to bring in visitors so you can make advertising revenue. Or, you may be selling a product or service. While the average image and text website is fine for marketing, Web streaming can be even better. This is especially the case if you do both. You can put streaming video on your website or at another location and refer viewers to your site. If you want video on your site, there are a few ways to get it there.

One way is by owning, renting or leasing your own video streaming server. This is expensive and requires professional installation and maintenance. Very large companies and sites have their own video server. An example would be a television network who has streaming video on their site, because of the amount of visitors they would need a server to handle the demand and provide the highest quality video and audio. For most sites, this is not necessary and is more trouble and cost than it is worth.

The most affordable way to get video on your site is through a hosting provider. Hosting providers charge a fee to host your video on their server and allow you to place it on your own website. The cost will depend on the provider and the features they offer. Some video streaming providers have different packages for different website needs. You may need a basic package that could be free or low cost, or you may need a more extensive package which will cost more. Check around and compare before making a final decision regarding your video streaming hosting provider.

You can also use a free video streaming provider like Ustream. This lets you present Web streaming for free but your video appears on the provider site rather than your own. You can embed or link to the video on your site, however. For starter sites and those that do not require their own server or host for video, this is a very easy and affordable way to utilize the power of video. There are unlimited possibilities for website owners who are trying to attract their target market. Webcasts should be tailored to the style and expectations of the visitors you are trying to bring in for the best results and return visits.

 


 

Streaming Video Provider News:

 

Verizon-Redbox Streaming Video Service to Take on Netflix | MediaWorks - Advertising Age
Verizon Communications and Coinstar, the owner of Redbox DVD kiosks, are partnering to enter the streaming-video fray. After months of speculation, the two said Monday that they will introduce an online streaming-video service in the second-half of the year, competing directly with Netflix...


Redbox and Verizon to launch streaming video service this year
It is a move nearly identical to the one Netflix took three-and-a-half years ago, when it branched out from being a DVD-by-mail service to also being a streaming video provider through a partnership with Starz. The streaming ...


Netflix Down 5.3% As BSkyB Plans Streaming
Shares of video rental provider Netflix Inc. (NFLX) were down 5.3% Tuesday after British Sky Broadcasting Group Plc (BSY.LN) announced a plan to challenge Netflix's recent U.K. launch with a streaming video service of its own...


Amazon Says No Plan For Standalone Video Streaming - Forbes

TG Daily
Amazon Says No Plan For Standalone Video Streaming
Forbes
Amazon.com does not have any plans to offer a standalone subscription-based streaming service, a company executive told GigaOm earlier this week. Brad Beale, head of digital video content acquisition at Amazon, said that the way the company offers .
Amazon not considering streaming-only serviceTG Daily
Amazon exec: standalone Prime streaming video service isn't likelyVentureBeat
Amazon's Prime Directive: No Standalone Subscription Video For NowWired News
MainStreet -PC Magazine
all 47 news articles »
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Taking on Netflix, Verizon to set up video streaming service with Coinstar's . - Washington Post

Forbes
Taking on Netflix, Verizon to set up video streaming service with Coinstar's .
Washington Post
NEW YORK EUR” Challenging Netflix, phone company Verizon Communications Inc. says it will start a video streaming service later this year in cooperation with Redbox and its DVD rental kiosks. Verizon and Coinstar Inc., Redbox's parent, say the service .
Verizon teams with Redbox for video streaming serviceMontgomery Advertiser
BUSINESS: Verizon to set up streaming service with RedboxNorth County Times
Verizon enters fray with video streaming serviceCherry Hill Courier Post
Forbes -Los Angeles Times
all 212 news articles »
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Natural History Museum Selects Octoshape for Global Streaming - MarketWatch (press release)

Natural History Museum Selects Octoshape for Global Streaming
MarketWatch (press release)
ATLANTA, Feb 13, 2012 (BUSINESS WIRE) -- The Natural History Museum in London announced today that it will use Octoshape Infinite HD technology for streaming to global audiences. The Museum has a rich selection of unique content ranging from .

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Learn Audio and Video Streaming

 

Learn Audio and Video Streaming - Click Here

 

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